When you send us feedback, we take it to heart. Prime example: when our very first Swivel Pro for the original iPad hit the market, almost every customer praised its functionality and build quality, but a lot of our early adopters asked for a thinner case with less padding, but without sacrificing durability. We listened, we considered, we cranked up our design minds, and pretty soon introduced the Swivel Pro 2-panel, which itself led to the low profile, super-durable Swivel ProFolio you know and love today.
So when you give us feedback, you're not talking to a third-party or a subcontractor or even a seperate department. Your message goes straight to HQ, to the people that designed your iPad case.